Bing and Signifying Nothing

Thank heavens it's passed, but the BQE found me feeling what can only be described as malazy yesterday, current pet neologism that perhaps succeeds more than Microsoft's latest futile run on Google. Says Peter Sealey, former marketer to the gods of Coke, "Bing has no equity; it signals nothing. It is going to be an enormous expense to create an image for this thing called Bing.” This thing called Bing. What would Don Draper do? Perhaps he'd climb to the top of a building and watch a movie!